About
Finance leadership that makes income predictable
I'm Luis Puentes — a finance leader who turns financial noise into a clear operating system: rolling forecasts, cash governance, and board-ready reporting. The goal is simple: faster decisions and a dependable owner draw.
I blend FP&A fundamentals with automation (Power BI, data pipelines) so your team spends less time compiling and more time deciding. Structure without bureaucracy — clarity that compounds.
Luis has mastered the art of turning data into decisions — he bridges finance and strategy with uncommon clarity.
Pedro Motta — EVP & CFO, Silver Airways
Read the full letterTrack Record
Results that change how teams operate
Hidden Inefficiencies Eliminated
Identified $3.2M in hidden inefficiencies the business didn’t know existed — surfaced by redesigning the P&L and installing variance discipline.
Faster Close & Reporting
Cut the monthly close and reporting cycle by 40% — eliminating the grind through Power BI automation and a tighter operating cadence.
Sharper Forecasts
Improved forecast accuracy by 22% — replacing gut feel with rolling driver-based models and variance guardrails.
Rapid Progression
Promoted from Analyst to Director in under 3 years — trusted by CEO and CFO for board-level financial strategy.
Track Record
Proven in High-Stakes Environments
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Promoted twice in under 3 years inside a PE-backed airline under active restructuring.
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Built FP&A infrastructure from the ground up — no templates, no handoffs, no shortcuts.
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Trusted advisor to CEO, CFO, and COO — regularly prepared board-level reporting and capital decisions.
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Led forecasting, cost restructuring, and strategic planning across M&A, PE, and turnaround contexts.
How I Work
Simple rules that keep finance useful for operators
Not just report builders.
Forecasts that drive action
Rolling models with variance guardrails and owners.
Cash before optics
Liquidity buffers, draw rules, and early warnings.
Automate the grind
Pipelines and dashboards so decisions happen faster.
Career
My journey
From operator's finance to PE-backed FP&A leadership — now fractional for founders who want certainty.
Fractional CFO & Builder
I install forecasting OS + cash policies + reporting rhythms so founders have dependable income and investor-grade clarity.
PE-Backed Aviation — FP&A Director
Led forecasting, cost programs, and executive reporting in a turnaround context. Built route profitability models and decision packs.
M&A + Enterprise FP&A
Valuations, diligence, and integration planning; budgets and investment models; introduced BI into daily decisioning.
Operator's Finance
Cash management and controls, AP automation, and incentive design to unlock revenue and liquidity.
If your numbers aren't predictable, let's fix that.
I'll build a forecasting system, cash policy, and reporting cadence so you always know what's coming — and can act before it hits.